At SWN, we don’t rest on our laurels…
Our local Guernsey advertising agency, which we set up in the midst of the recession, is still going strong year on. In fact, our client list keeps growing!
We’re really proud of the companies we’ve worked with so far this year. They are all fantastic (I know we have to say that, but it’s honestly true) and they’ve all certainly kept us busy!
Some might wonder “how has this Guernsey agency managed to pull off numerous projects when most companies are pulling back on their marketing budgets?”
Read the rest of this article »
We’ve been talking about this a lot at SWN lately. If you invest the time (and money!) in getting an online agency to create a website, why invest in getting as many customers as possible to convert? Read the rest of this article »
When it comes to marketing, some products immediately get advertising agency creative juices bubbling and others – well, don’t. Does that mean that mundane products should always be accompanied by mundane marketing? Hell no.
Read the rest of this article »
With marketing, every client wants a profitable return on investment. So when Oxfordshire police embarked on a direct mail campaign to cut crime, they proved that using the letter of the law was a hands down-winner.
Read the rest of this article »
Here at our Guernsey agency we are thrilled that Capelles Building Store’s 60th Birthday celebrations went off with such a bang. After weeks of planning, printing, web developing and broadcasting, the day finally arrived. Over 1,000 people came down to see the brand new showroom open and to meet Ground Force’s Tommy Walsh. Everyone crowded in to ask him for his top tips – along with his autograph!
Read the rest of this article »
Why do people visit websites? Like most people, you might say “to find stuff”
Stuff is mostly information, descriptions, reviews and articles, i.e. website copy. Copy that helps you learn, causes you to react or prompts you to buy…
Read the rest of this article »
Here at SWN we are all going crazy for Mr Eco – Guernsey’s first ever eco-friendly cleaning company, launched to coincide with World Environment Day on the 5th of June. I’ve done a little research and to my surprise it has actually changed my perspective on being ‘green’ at home…
Read the rest of this article »
Can I let you in on a secret? When it comes to new media, graphic design is where it starts. Say it out loud and it sounds almost old fashioned. But remember – all designers, web developers, creative directors, animators and illustrators are graphic designers at heart.
Read the rest of this article »
Time for a three-pronged approach
We spend a lot of time exploring the copy and design techniques that drive successful web landing pages. But it’s results you want. So how do we measure your success?
Read the rest of this article »
Illustrators can be divided into two (often opposed) camps: The ‘hand-drawers’ and the ‘computer-generators’. As a traditional hand-drawer I never had much interest in, what I thought of as, the slightly unnatural world of computer-generated illustration.
Read the rest of this article »
