With marketing, every client wants a profitable return on investment. So when Oxfordshire police embarked on a direct mail campaign to cut crime, they proved that using the letter of the law was a hands down-winner.
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Why do people visit websites? Like most people, you might say “to find stuff”
Stuff is mostly information, descriptions, reviews and articles, i.e. website copy. Copy that helps you learn, causes you to react or prompts you to buy…
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If you’re doing an outstanding job in satisfying your customers, some might send you a nice letter or email to say ‘thanks’. These can be among your strongest marketing tools.
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If you don’t reach out and grab your readers, they’ll ignore you. That’s because most readers simply don’t like advertising – they’d much prefer to turn the page. Unless of course you relate to them – and fast.
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We all have fears – and we’re all a bit greedy. But what are the nitty gritty fears – or thoughts, or questions – that go through your customer’s mind right before they buy your product or service?
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Using teaser copy in headlines gets readers interested in what you have to say. Begin your headline with a powerful word or phrase such as:
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Before you think about writing your next advertisement, learn about the product or service for which you are writing.
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Before your next sales letter goes to print, use this checklist to make sure you’ve covered all of the elements of effective sales letters.
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Words conjure up images. They evoke greed, they bring us to tears…they even make us go to war. They can be powerful, when used in the right way.
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Poor old envelopes. They’re usually an after-thought when it comes to sales letters. But envelopes are vital. For example, if you can increase your open rate by 2% on a campaign that usually gets around 4% response rate, that’s (potentially) a 50% increase in enquiries.
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