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	<title>Silvester Wyatt-Nicolle - swn.gg &#187; Direct</title>
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		<title>Catherine Best 2011 Campaign</title>
		<link>http://www.swn.gg/catherine-best-2011-campaign-2-903/</link>
		<comments>http://www.swn.gg/catherine-best-2011-campaign-2-903/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 11:50:16 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Press]]></category>

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		<description><![CDATA[New for 2011 the conceptually stunning advertising campaign for international award winning designer Catherine Best.
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		<title>Catherine Best 2011 Campaign</title>
		<link>http://www.swn.gg/catherine-best-2011-campaign-5-927/</link>
		<comments>http://www.swn.gg/catherine-best-2011-campaign-5-927/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 11:49:00 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Press]]></category>

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		<description><![CDATA[New for 2011 the conceptually stunning advertising campaign for international award winning designer Catherine Best.
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		<title>Catherine Best 2011 Campaign</title>
		<link>http://www.swn.gg/catherine-best-2011-campaign-4-919/</link>
		<comments>http://www.swn.gg/catherine-best-2011-campaign-4-919/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 11:19:26 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.swn.gg/?p=919</guid>
		<description><![CDATA[New for 2011 the conceptually stunning advertising campaign for international award winning designer Catherine Best.
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		<title>Catherine Best 2011 Campaign</title>
		<link>http://www.swn.gg/catherine-best-2011-campaign-3-911/</link>
		<comments>http://www.swn.gg/catherine-best-2011-campaign-3-911/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 11:04:20 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.swn.gg/?p=911</guid>
		<description><![CDATA[New for 2011 the conceptually stunning advertising campaign for international award winning designer Catherine Best.
]]></description>
			<content:encoded><![CDATA[<p>New for 2011 the conceptually stunning advertising campaign for international award winning designer Catherine Best.</p>
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		<title>Catherine Best 2011 Campaign</title>
		<link>http://www.swn.gg/catherine-best-2011-campaign-888/</link>
		<comments>http://www.swn.gg/catherine-best-2011-campaign-888/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 15:12:38 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.swn.gg/?p=888</guid>
		<description><![CDATA[New for 2011 the conceptually stunning advertising campaign for international award winning designer Catherine Best.
]]></description>
			<content:encoded><![CDATA[<p>New for 2011 the conceptually stunning advertising campaign for international award winning designer Catherine Best.</p>
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		<title>Jonathan Garrit Hairdressing</title>
		<link>http://www.swn.gg/jonathan-garrit-hairdressing-449/</link>
		<comments>http://www.swn.gg/jonathan-garrit-hairdressing-449/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 11:14:23 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://new.swn.gg/?p=449</guid>
		<description><![CDATA[Brief
Create a campaign for local press, yellow pages and consumer magazines.
What we did
We worked with JG Hairdressing to find a USP and reflected how long JG had been cutting and styling hair: &#8216;35 years of attention to detail&#8217;.
We added contemporary background texture and the colour palette was based on the bronze warm logo colour.
Results
The client [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Brief</strong><br />
Create a campaign for local press, yellow pages and consumer magazines.</p>
<p><strong>What we did</strong><br />
We worked with JG Hairdressing to find a USP and reflected how long JG had been cutting and styling hair: &#8216;35 years of attention to detail&#8217;.</p>
<p>We added contemporary background texture and the colour palette was based on the bronze warm logo colour.</p>
<p><strong>Results</strong><br />
The client was so happy with the creative that it will be rolled out on to signage and brochures</p>
]]></content:encoded>
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		<title>Vet Vits</title>
		<link>http://www.swn.gg/vet-vits-442/</link>
		<comments>http://www.swn.gg/vet-vits-442/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 11:05:56 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://new.swn.gg/?p=442</guid>
		<description><![CDATA[Description
Sub-brand development, packaging, brochures, in-pack literature and magazine advertsiments
]]></description>
			<content:encoded><![CDATA[<p><strong>Description</strong><br />
Sub-brand development, packaging, brochures, in-pack literature and magazine advertsiments</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>La Grande Mare Hotel</title>
		<link>http://www.swn.gg/la-grande-mare-hotel-440/</link>
		<comments>http://www.swn.gg/la-grande-mare-hotel-440/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 11:01:18 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://new.swn.gg/?p=440</guid>
		<description><![CDATA[Description
Local press and magazine advertisments.
]]></description>
			<content:encoded><![CDATA[<p><strong>Description</strong><br />
Local press and magazine advertisments.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Wink Jewellery</title>
		<link>http://www.swn.gg/wink-jewellery-2-434/</link>
		<comments>http://www.swn.gg/wink-jewellery-2-434/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 10:22:10 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Point of Sale]]></category>

		<guid isPermaLink="false">http://new.swn.gg/?p=434</guid>
		<description><![CDATA[Brief
Design a suite of posters, to promote Wink &#8211; a jewellery store in Guernsey. The posters form point of sale inside Wink (on walls and light boxes) and outside Wink (on A frame stands).
Aim

Grab attention of shoppers and encourage them to take a look inside
Position Wink as a bespoke, popular and funky jewellery store &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Brief</strong><br />
Design a suite of posters, to promote Wink &#8211; a jewellery store in Guernsey. The posters form point of sale inside Wink (on walls and light boxes) and outside Wink (on A frame stands).</p>
<p><strong>Aim</strong></p>
<ul>
<li>Grab attention of shoppers and encourage them to take a look inside</li>
<li>Position Wink as a bespoke, popular and funky jewellery store &#8211; the perfect gift solution</li>
</ul>
<p><strong>What we did</strong><br />
We developed the posters around well-known quotes, which reflect different seasons, e.g. Father&#8217;s Day. They illustrate how Wink is the perfect gift solution.</p>
<p>We designed the typography in order to stop passers-by and encourage them to decipher the quotes.</p>
<p><strong>Results</strong><br />
Wink Jewellery owners, Karl and Lizzie, were delighted with the posters. They are in place and have proved to be an effective, popular promotional tool.</p>
]]></content:encoded>
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		<title>Wink Jewellery</title>
		<link>http://www.swn.gg/wink-jewellery-420/</link>
		<comments>http://www.swn.gg/wink-jewellery-420/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 10:19:45 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Brochures/Leaflets]]></category>

		<guid isPermaLink="false">http://new.swn.gg/?p=420</guid>
		<description><![CDATA[Brief
Design a promotional leaflet to show the huge range of jewellery on offer at Wink, a funky Guernsey shop. The leaflets are to be distributed throughout Guernsey &#8211; mostly at hot tourist spots.
Aim

Encourage tourists to visit Wink
Position Wink as a bespoke, popular and funky jewellery store &#8211; the perfect gift solution

What we did
We developed the [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Brief</strong><br />
Design a promotional leaflet to show the huge range of jewellery on offer at Wink, a funky Guernsey shop. The leaflets are to be distributed throughout Guernsey &#8211; mostly at hot tourist spots.</p>
<p><strong>Aim</strong></p>
<ul>
<li>Encourage tourists to visit Wink</li>
<li>Position Wink as a bespoke, popular and funky jewellery store &#8211; the perfect gift solution</li>
</ul>
<p><strong>What we did</strong><br />
We developed the leaflet to stand out amongst lots of other tourist information &#8211; hence the bright colours and 20% off being prominent at the top of the leaflet.</p>
<p>Inside, the leaflet shows the huge range of funky, unique jewellery on offer &#8211; and also shows the warm side of this quintessential Guernsey business.</p>
<p><strong>Results</strong><br />
Wink Jewellery owners, Karl and Lizzie, were delighted with the leaflets and have had many visitors bring them in to claim their discount. They are an effective, popular promotional tool.</p>
]]></content:encoded>
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