How to measure the success of your website landing page

Time for a three-pronged approach

We spend a lot of time exploring the copy and design techniques that drive successful web landing pages. But it’s results you want. So how do we measure your success?
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Web standards and why I really don’t care

I really don’t care about web standards. There I said it. I feel slightly guilty and ashamed about this but I’m rather hoping that there are plenty of people out there who feel the same way. We could form a support group, meet every Tuesday night, stand up and announce it; “My name is James and I am a web standards anarchist”.
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