Online marketing is more important than ever, especially since you can track your return for every pound you spend. Landing pages – and landing page optimisation – are an extension of online marketing.
A landing page is where traffic is sent specifically to generate a lead, gain membership or make a sale. It’s displayed when visitors click an online advertisement or a search engine link.
Landing page optimisation aims to make a landing page as effective as possible.
Amazingly, landing page optimisation is in its infancy – not many people realise its true potential.
A landing page example – £108,000 extra per year
Let’s say you have 10,000 visitors per month and you’re generating 100 sales per month (1%) with an average sale of £90. Boost a landing page’s conversion to 2% and you’ll get an extra £108,000 every year.
BEFORE
| Unique visitors | 10,000 |
| Sales per month | 100 |
| Conversion | 1% |
| Average sale | £90 |
| Annual sales | £108,000 |
AFTER
| Unique visitors | 10,000 |
| Sales per month | 200 |
| Conversion | 2% |
| Average sale | £90 |
| Annual sales | £216,000 |
REMEMBER: Your advertising costs don’t increase and you can use this page for similar keywords – all resulting in even more profit.
See why we love landing page optimisation so much?
Contact us for a landing page critique or to chat about how we can make landing page optimisation work hard for you.
