Brief

• Design a promotional leaflet to show the range of services Mr Eco offers
• Organise target distribution channels for the leaflets

Aim

• Promote Guernsey’s first eco-friendly cleaner
• Drive response

What we did
We developed the leaflet in line with the Mr Eco brand – fresh, simple and clean.

A photo of Alison Dodd, managing director, was used to add warmth and a discount was introduced to drive response.

We also approached Hansa Wholefood, a local business with three thriving stores throughout Guernsey, to distribute the leaflets. We felt Hansa was the perfect distribution channel as its many customers care about the planet and would readily choose a greener way to clean their homes.
Results

The leaflets reflect the Mr Eco brand perfectly. They are tiny, printed on recycled paper and recipients are encouraged to pass them on to friends.

The leaflets have resulted in a significant uplift in calls to the Mr Eco hotline!