Brief
Design a suite of posters, to promote Wink – a jewellery store in Guernsey. The posters form point of sale inside Wink (on walls and light boxes) and outside Wink (on A frame stands).

Aim

• Grab attention of shoppers and encourage them to take a look inside
• Position Wink as a bespoke, popular and funky jewellery store – the perfect gift solution

What we did
We developed the posters around well-known quotes, which reflect different seasons, e.g. Father’s Day. They illustrate how Wink is the perfect gift solution.

We designed the typography in order to stop passers-by and encourage them to decipher the quotes.

Results
Wink Jewellery owners, Karl and Lizzie, were delighted with the posters. They are in place and have proved to be an effective, popular promotional tool.