Brief
Design a promotional leaflet to show the huge range of jewellery on offer at Wink, a funky Guernsey shop. The leaflets are to be distributed throughout Guernsey – mostly at hot tourist spots.

Aim

• Encourage tourists to visit Wink
• Position Wink as a bespoke, popular and funky jewellery store – the perfect gift solution

What we did
We developed the leaflet to stand out amongst lots of other tourist information – hence the bright colours and 20% off being prominent at the top of the leaflet.

Inside, the leaflet shows the huge range of funky, unique jewellery on offer – and also shows the warm side of this quintessential Guernsey business.

Results
Wink Jewellery owners, Karl and Lizzie, were delighted with the leaflets and have had many visitors bring them in to claim their discount. They are an effective, popular promotional tool.